Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

Author: Zulkibei Tojajin
Country: Slovenia
Language: English (Spanish)
Genre: Love
Published (Last): 3 July 2004
Pages: 266
PDF File Size: 9.96 Mb
ePub File Size: 7.43 Mb
ISBN: 830-6-28231-664-7
Downloads: 14865
Price: Free* [*Free Regsitration Required]
Uploader: Arashibar

His examples of how to keep things Simple and avoid Complexity are all drawn from those ksn years. Feb 11, Timothy Chklovski rated it it was ok.

Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four. As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Kej Different.

Insanely Simple

Instead it is a nostalgic look back at an advertising creative director’s career orbiting Apple, recounting yet more infamous Steve Jobs moments; which was more than well documented elsewhere. This book does more than any other, and I know this because I have read most of them, to explain Steve Jobs’ managed Apple. This book could easily be a simple blog post with seball ideas outlined.


Becoming Steve Jobs, book review: He often knew that there was a better way and he provided a means to get there. Jul 15, Christa Pusateri rated it it was amazing. Sometimes this one seemed to have stories for the sake of telling stories instead of to really illuminate his point. Please review our terms of service to complete your newsletter subscription. Ken Segall’s Insanely Siple is that kind of book.

Insanely Simple by Ken Segall | : Books

Had it been written a year ago, I would have quoted it extensively in The Age of the Platform. To insanelg from the iTunes Store, get iTunes now.

Segall’s book insandly the trappings of a management guide, with each chapter explaining a part of Apple’s philosophy. Insanely Simple is available for download from Apple Books. See all reviews. Tech Industry Antisocial Media, book review: May 04, Peter Labrow rated it really liked it. E ulogised as the greatest chief executive ever, Steve Jobs made Apple the world’s most valuable company before he died last October.

The biography Apple’s genius really deserves This biography, based on multiple interviews over a year period, paints a well-rounded picture of Apple’s ‘visionary leader’. Because of this I thought this book would be right up my alley. At the very beginning of the book I was quite intrigued but after the first three chapters, or so, I got bored and I stayed bored until the very end.


By naming the iMac, he also laid the foundation for naming waves of i-products to come. My Profile Log Out. Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.

To Steve Jobs, Simplicity was a religion. Want to Read saving….

Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall

I enjoyed this book and would recommend this for nascent business owners and other entrepreneur students as the marketing strategies discussed could provide a plethora of ideas that one continue building upon. Quotes from Insanely Simple: A new book from Yukari Kane examines the Jobs’ legacy and the options I felt he broke the lnsanely unspoken code of conduct.

Preview — Insanely Simple by Ken Segall. May 1, Whispersync for Voice: Have I learned something? Because the people who are crazy enough to think they can change the world, are the ones who do. Yet Apple had never run a campaign that was only about brand, ever.